Big ideas are hard to ignore.

ray agency
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Not your typical agency.


Great relationships, great insights and great work. It’s as simple as that. Our core team holds down the fort and runs the show but whenever we need help and or expertise, we bring in our creative and strategic partners who are based across Canada and around the world. This way, our team suits the project and client.

We are great listeners (the key to creating great work) and honest, hard-working people. But don’t take our word for it. See what people are saying about us.

The work we do.

Simple. Memorable. Unexpected.
Air Labrador – Island Launch
Branding, Print, Radio, Video, Web
School Milk Foundation of NL
Print, Web
Focus FS
Branding, Print, Web
True North Seafood – Boston Seafood Show
Branding, Print
“Ours/The Garden of Tears” – Opera on the Avalon
Print, Radio, Video, Web
The Art of Giving
NLC – Wine Show 2015
Video, Web
Wines of Bordeaux
Branding, Point of Purchase, Print
Rock Spirits
Branding, Print
Branding, Print, Web
NLC – Seasonal Retail Program
Branding, Print, Radio, Video, Web
Skincare Studio
Branding, Print, Web
The Juggernaut
Branding, Print, Web
Canoe Therapy
Branding, Print, Web
True North Salmon
Branding, Print, Web
Opera on the Avalon
Branding, Print, Radio, Web
NLC – “Pairs Perfectly”
Branding, Print, Radio
Rutter Inc.
Branding, Print
Gryphon Concierge
Branding, Print, Web
Cod Sounds
Branding, Print, Web
Tely 10
Branding, Print, Web
NLC – Social Responsibility
Branding, Print, Radio, Video, Web
Supplier Diversity NL
Branding, Print, Web
Branding, Print, Radio, Web
Branding, Print, Video, Web

The team.

keep company with smarter minds and fewer hands.
Our core team complements each other to a tee. They bring together both strategic and creative thinking to deliver solid advice and work to clients both big and small.

To complete our team, Ray hires seasoned specialists from around the world depending on the project or client. Freelance and contract workers give our partners better value and higher-quality work.

Jenny Smith

President, Creative Director

With almost 20 years in the advertising business, Jenny is no stranger to creating internationally recognized, award-winning work. She’s ranked one of the top creatives in Canada and has won hundreds of awards including a few gold Cannes Lions. But unlike most ad veterans across the country, Jenny lives nowhere near Toronto. Or Montreal. Or Vancouver (although she likes shopping in those places).

She has worked on local and international brands including Irving Oil, Air Canada Jazz, Tango, Maple Leaf Foods, Atlantic Lottery, McCain Foods, Sobeys, Labatt, Eaton’s, A&P, Sprite, Newfoundland and Labrador Tourism, Ikea, Harry Rosen, Purina, Crime Stoppers, Newfoundland and Labrador Liquor Corporation, Nova Scotia Tourism, Bell Aliant, Western Union, St. John’s IceCaps, AHL, Opera on the Avalon, Air Labrador, True North Salmon and many more.

She’s a proud mother of two children, James and Mary. And a big fan of bacon.

Most of all, Jenny loves advertising (but maybe not as much as bacon).


Sherrie Reynolds

Director, Client Services

Sherrie is a lover of Newfoundland and all the wonderful things that come from our province – especially the local food and drink scene (if you ever need restaurant recommendations, call her).

Over the past ten years, she has developed a reputation for providing an uncompromising level of account service, partnership and commitment to her clients. So much so, Ray lured her back from the mainland (we thank our lucky stars every single hour). She is highly strategic, buttoned-down and has been instrumental in the development and production of many successful, award-winning campaigns. Clients love her for all these reasons. They also love her because she’s incredibly cool (and really, really nice).

She’s worked on MasterCard, Whirlpool Appliances, Koodo Mobile, WestJet, AdditionElle, Sochi 2014 Winter Olympics, Newfoundland and Labrador Liquor Corportion and many more.

When she’s not experiencing Canada’s hottest foodie scene, she’s walking her awesome dog, Cora.


Terri Roberts

Associate Creative Director

As Associate Creative Director, Terri likes to shake things up, creating powerful marketing solutions for her clients along the way.

With more than 15 years of experience, she’s helped to create successful campaigns for brands like Newfoundland and Labrador Tourism, Maple Leaf, Irving, Air Canada, Brock University, Capital Mitsubishi, MINI St. John’s, RMM, The Cahill Group, and Lamb’s Rum.

One of the most decorated copywriters in Atlantic Canada, Terri has won a host of metal bits and pieces from shows like ICE, CASSIES, London International, Applied Arts, ADCC, Marketing, Extras, Crystals, Media Innovation Awards, Canadian Marketing Awards, HSMAI, Atomic, and Promo Awards.

For fun, Terri designs tea towels, drinks rosé, and hangs out with her giant rescue dog Buckley. She’s also recently discovered surfing, which may or may not end well.


Trevor Kearsey

Creative Technologist

Trevor is an anomaly. He’s honestly the most impressive creative person around. When he’s not developing award-winning websites or coming up with kick-ass campaign ideas, you’ll find him in his shed with wood chips flying as he continues to quench is thirst for creativity (ask him about the guitar stands he most recently made – amazing!).

With over 15 years experience in marketing and an educational background in traditional design, Trevor has created award-winning work for Newfoundland and Labrador Tourism, Parks Canada, The Marine Institute of Memorial University, Newfoundland and Labrador Liquor Corporation, Fairmont Hotels, Johnson Insurance and Husky Energy.

Whether it’s a custom made game, a complete social media strategy or eye-catching online ads, he has the skillset to execute with confidence.

He hates mediocrity. And loves perfection. He also loves beer.


Julie Greene

Account Director

Though her title says Account Director, Julie plays many roles within the agency, including brand protector, big idea coddler, and smooth workflow whisperer.

Perhaps on account of her undergrad in musical performance, Julie has a really great ear for listening to clients’ needs, and recognizing the magical sounds of solid strategic insights and powerful creative solutions. The kind that stand up, and stand out.

With a boatload of experience in the travel and tourism field, Julie is no stranger to destination marketing, having spent three years working on the award-winning Newfoundland and Labrador Tourism account, and two years in the hotel industry with Westmont Hospitality Group, where she helped promote the province on a national level to leisure and corporate markets. Other clients include Marble Mountain, 2010 JUNO Awards, and Newfoundland Power (takeCHARGE program).

Also a MBA grad, Julie is a rare breed, understanding the nuances of great creative while ensuring the work doesn’t stray too far from the page in terms of strategy. In other words, she blends the two in perfect harmony. (She’s also great for impromptu jam sessions, karaoke, and air guitar.)

For fun, Julie likes to hike with her dogs, practice the art of gluten-free cooking, and play piano. She’s also the proud new mama of baby girl Kate, hands down her best original composition to date.



Adam West


If his name conjures up a certain superhero, it’s not by chance. Adam (or Batman as he is known in some circles), is a super web developer, and all around super guy.

Before joining the Ray digital team, Adam spent more than six years developing web and online assets for literally hundreds of clients at Steele Communications. His ability to thrive in a fast-paced environment is just one of the reasons he could actually pull off a cape. A front end and back end developer, Adam knows his way around responsive design, PHP, MySQL, JavaScript, jQuery, CSS preprocessors (Sass), and WordPress. He’s also a skilled graphic designer.

While he literally lives in a digital world both day and night, Adam manages to find time to explore his other passions such as playing guitar, mountain biking, and honing his self-proclaimed skills as a chocolate chip cookie aficionado.

Though Adam is new to the Ray team, we have no idea what we did without him. And we know that the digital world is in a much safer place now that he has arrived.


Do we seem like a good fit to you?

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