What does it take to start your own ad agency? According to Ray’s Jenny Smith, a whole lot of Sweat, Tears, and Vodka. At least that was Jenny’s message when she gave a keynote address at the 2017 NLOWE Conference in St. John’s earlier this month. Never one to shy away from telling it like it is, Jenny shared the truth about starting an ad agency, the ups and downs of running a business, and how to kick some serious ass. She also gave a few tips on how to stay sane. Martini anyone?