Dayo is an experienced media strategist who has worked in a range of industries, including Financial Services, SaaS, FMCG, Home Decor, and Healthcare. He enjoys researching how audiences and media behave across different fields, tracking changes in the media world, and studying how marketing messages influence decisions in both B2B and B2C markets.

He holds certifications from leading adtech and martech platforms, including Meta, Google, Amazon, and Microsoft, as well as skill-based certifications in performance marketing, business marketing strategy, advanced DSP, Google project management, and Microsoft product management. Dayo has managed multi-million-dollar media portfolios and successfully launched products in retail and online marketplaces, achieving thousands of sales within days. His expertise includes data-driven audience research, lifecycle marketing, retail media, programmatic DSP strategy, and large-scale media project management.

Outside of work, Dayo enjoys playing soccer with his two sons and values being an engaged and responsible father. He also takes pride in his role as the family chef. We’re ready to believe it…as soon as someone serves us a taste.