Jeff’s passion for media management comes from a fascination with what makes audiences and markets tick. With a marketing major from Dalhousie University and a past life as a Head Chef, he knows all the right ingredients to cook up killer paid and organic media strategies that drive results, from short-term wins to long-game gains. He brings creativity to the ever-evolving media landscape.

When Jeff’s not behind the screen, you’ll find him outdoors fishing, hiking, or mountain biking, or at a concert somewhere (he’s clocked over 1,000). Rain, snow, or blizzard, he’ll show up… unless it’s for a movie. He’s officially retired from those.