Read how Freshco and Ray approached a challenging problem with a creative solution and some comedic flare.

Read more: http://www.theglobeandmail.com//report-on-business/small-business/sb-growth/i-was-outraged-when-sobeys-rebranded-its-chain-with-the-same-name-as-my-company/article29034436/?cmpid=rss1&click=sf_globefb