September 25, 2015
Jenny Smith is a writer who understands the concept of “desire” better than most ad folks. She has created and written some of the most effective advertising campaigns of the last decade, and has the sales results (and awards) to prove it. I like working with her because she’s not only an inventive thinker, she’s just plain nice.
Host, CBC’s Under The Influence
Co-Founder Pirate Radio & Television
Jenny Smith is a firecracker. She’s frank, uncompromising, has a passion for doing great work, and her awards shelf is testament to that. Jenny regularly appears on Strategy’s top copywriters list, no small feat coming from the right coast of Canada where accounts are smaller, visibility lower and opportunities harder to come by. To quote Saatchi Chief Creative Officer, Brian Sheppard, “ If she’s hanging out a shingle in St. John’s, she’ll do well – she’s smart and tough, and relentless at getting things done.” In other words, we like her.
Janet Kestin & Nancy Vonk
Jenny Smith is one of the finest advertising creatives in the country. She has world-class credentials that speak to the caliber of her work. What awards can’t tell you—and what is equally important—is that Jenny is nice. She is smart, funny, and thoughtful. Formidable talent combined with someone you’ll love working with. Perfect.
Creativity Columnist, Atlantic Progress Magazine
Executive Director, Canadian Sea Turtle Network
There are people that say, and there are people that do. Jenny does, and she does things in a big way. Having worked with her demonstrated to me that she’s a creative leader and has an utmost appreciation for thinking outside her borders and changing our industry. When I had to think of someone to reach out to in the east that would get things done there’s no one to call but Jenny.
Executive Director, Art Directors Club
Jenny’s clarity of vision and fearlessness when it comes to executing great ideas makes her a true creative force to contend with.
Cinematographer of The Blind Side & Director, NL Tourism TV
Jenny has this uncanny ability to unlock the essence of a brand, and to assume its identity and speak in its voice. She understands the magic of creativity, and its innate ability to move you. No wonder she’s a masterful storyteller.
Foreman & Owner, Free Agent Factory
Jenny’s knowledge and understanding of advertising goes far beyond her impeccable creative abilities. Jenny is the real deal, I can’t imagine that she’d ever disappoint. Having known Jenny for a few years now, it is my honest opinion that she will succeed at anything she attempts. Jenny’s not only passionate and driven but caring and compassionate. Rarely have I seen anyone so perfectly suited to lead.
Executive Producer, Sons & Daughters
Jenny Smith is worthy of your complete trust. She is an inspired thinker, a great writer and a thoughtful creative director. Most importantly, she is a really fine human being.