Boston’s Seafood Expo North America is the biggest seafood show on the continent, chock full of buyers and suppliers from around the globe. To help our client True North Seafood stand out from the ‘sea’ of competition, Ray helped bring the brand to life with quirky headlines and fresh, new photography across all promotional materials and booth graphics. The multi-faceted campaign included a direct mail teaser, e-blast campaign, OOH posters, printed and online product catalogues, and a custom-built booth redesigned with new panels and displays. The result? Impressive booth traffic and sales for the sharpest looking seafood brand in Boston.