When Air Labrador asked Ray to help launch their new route to the Island, we couldn’t keep our feet on the ground. Not only is the airline one of the oldest in the region, flying to more Northern Labrador destinations than anyone else, they are awfully nice people to work with.
Part of the Nunatsiavut Group of Companies, Air Labrador is proud of their Inuit heritage. So much so, it inspired our entire campaign. Using a blend of Inuit and English greetings, Air Labrador is bringing the genuine warmth and welcoming spirit of the Big Land to the Island, one word (and flight) at a time.