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Newfoundland & Labrador Tourism

Past Work
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Find yourself.

Here’s a sprinkling of the storytelling approach for Newfoundland and Labrador Tourism. The long-standing campaign brings the people and culture to life, focusing on the genuine experience of travelling ‘off the beaten track.’ The campaign continues to increase visitation and has been named one of the most successful tourism campaigns in the world, winning over 185 awards including the CASSIES Grand Prix.