Being a victim of crime can change the way you see the world. And often times, everyday objects can trigger traumatic memories. Using this insight, Ray created a bold campaign to emotionally connect with victims, and increase awareness of Victim Services. Each spot focuses on a singular object or sound to tell a compelling story. Using simple art direction and creative sound design, the campaign highlights how devastating even the smallest reminder can be. The call to action is simple – if you’ve been a victim of crime, Victim Services is here to help.