Farming isn’t for everyone. It’s a challenging way of life that takes a special set of skills,
and a lot of hard work. But it’s also a tremendously rewarding career that offers the
perfect antidote to a sedentary 9 to 5.
As a relatively new organization, Newfoundland and Labrador Young Farmers’ Forum
wanted to increase awareness throughout the province, and connect with existing and
potential young farmers.
Ray developed a campaign that brought to life the beauty and the hardship of farming in
a real, authentic way. Nothing was sugar coated. Nothing was watered down. Instead,
we celebrated the grit, fresh air, and freedom of farming.
The result? A fresh, honest, and engaging campaign with a strong call to action that
speaks to the next generation of farmers looking to get their hands dirty.