Loading

Pathways

Print

Pathways

As a community advocate and survivor of clergy sexual abuse, Gemma Hickey founded the Pathways Foundation to support men and women who have experienced abuse within religious institutions. To help raise awareness and garner support for the organization, Ray developed a campaign using the confession booth as a metaphor for bringing this often hidden issue out into the open. The creative also points out that for many survivors, the one person they should have been able to turn to was doing the most harm. Paired with compelling headlines, the campaign issues a call to arms to start an open, ongoing conversation.

pathways-img-3