St. John’s Board of Trade – Labrador and Arctic Opportunities

Branded Content, Government, Print, Technology, Tourism & Transport

Roth & Ramberg fly North with Air Labrador.

Roth & Ramberg are two West Coast photographers who travel to a unique location every year to shoot their annual calendar. This year, they teamed up with our client Air Labrador to capture Northern Labrador and Quebec’s Lower North Shore. The epic two-week adventure, including 24 remote destinations, 3245 nautical miles, and 19,288 photographs, showcased the communities, passengers, employees, and culture of the proudly Inuit-owned airline. Stories and snapshots from the road were uploaded via social media and shared on a daily travel blog, and the resulting photography calendar was distributed across the country.