St. John's International Airport - YYT75 Anniversary Campaign

Contest, Social Media, Video, Web

75 years. Countless stories.

Love stories. Surprise endings. Funny encounters. After 75 years as Newfoundland and Labrador’s premier gateway, St. John’s International Airport has seen it all. To help celebrate their 75th anniversary, Ray created a crowd-sourcing campaign that engaged the public to share their best airport stories – from the deeply personal and life-changing to downright hilarious – for a chance to win a trip for two (creating even more memories).

We kicked off the campaign with a website to house all the entries, digital ads to promote the contest, and a series of videos that told real, unscripted airport stories.

The goal? Connect even more passengers as they tell the story of the St. John’s International Airport in their own words, videos, and photos.

Visit the site: YYT75.com