Work.
We don’t just create media campaigns. We build integrated ecosystems that work cohesively across paid, earned, and owned media to inspire action at every stage of the consumer journey. We know how to bring these channels together to amplify each other, whether it’s pairing targeted digital ads with TV spots or using social media to drive traffic to your website. It’s about creating a seamless experience that keeps your audience engaged at every touchpoint.
We’ve planned it all. From newspaper ads in South America to fluttering quilts over the Don Valley Parkway in Toronto. From branding rodeo clowns at the Calgary Stampede to achieving a 40% click through rate in Search. Every client has a unique set of challenges, and every plan is uniquely developed.
With nearly 30 years in the industry, we started when media meant hand-delivering film for newspaper ads and booking 30-second TV spots over the phone. Back then, it was all about gut instincts and relationships. Today, we’re using research, AI, and vast amounts of data to build and manage campaigns that are more precise, effective, and impactful than ever. This year we’ve expanded our Media team with the purchase of Halifax-based MediaBonnet, giving Ray a boost in capacity and increased our reach in Nova Scotia and beyond.
Meet the Media Strategy Team