The rebrand, from Atlantic Assisted Reproductive Therapies to Atlantic Fertility, transformed a clinical name and brand identity into one that feels warmer and more approachable.
The campaign concept was born from a simple truth: when you’re trying to conceive, pregnancy is on your mind, and you’ll likely start seeing it everywhere. We brought that feeling to life by giving classic Halifax icons a small baby bump.
Running exclusively in Nova Scotia (HRM), the campaign positioned Atlantic Fertility as Halifax’s own family experts and the solution to travelling out of province for fertility care. Launched across social, digital, and OOH, it reinforced that world-class fertility treatment is closer than ever.
