Quidi Vidi Brewery’s Crown and Anchor is a crisp clean lager designed for easy drinking summer evenings or watching the game with the gang. It’s named for a classic game of chance every Newfoundlander has played at some point while strolling the lake during North America’s oldest sporting event, the Royal St. John’s Regatta.
With the colourful shapes as inspiration, we crafted packaging that felt modern and compelling to help them steal market share from the big guys.