We evoked locally mined minerals in our can label designs, including Labradorite for the top-selling brew. That mining heritage is also reflected in the site design, including a fun age-check screen lit by a classic miners’ lamp.
The labels stood out in a busy craft beer marketplace and established a relevant and flexible brand language for future products. And we quickly integrated e-commerce into their main site, allowing for easy purchasing of cans, growlers, and merchandise for curbside pickup. Proving that a rock-solid brand platform can withstand any challenge.