We spotlighted oddly specific, everyday traits that transfer perfectly to sitting on town council (or volunteering, or voting). Everything came together under the campaign tag: YOU for Council.
People who’d make great councillors don't always see it in themselves. But they’re the first to step up, speak out, and help make their communities better. So we gave them a little nudge to get involved in the upcoming municipal elections. The message? You're already council material.