Whimsical, hand-drawn illustrations interplay with scenic photography of the region to bring the brand’s new narrative of connection through travel to life.
palairlines.ca
The story of PAL Airlines is the story of connection. Not just planes and routes and communities, but people, families, careers and dreams. A longtime regional company that delivers a nationally competitive level of product and service, PAL needed a new brand expression so that everyone knew what they stood for.