As a brand name, Ritual speaks to the ease of incorporating delicious, beneficial edibles into everyday life. The logo was designed to reinforce this idea while it also reimagines the familiar cannabis symbol utilizing the “r” from the Ritual name.

The ombre colour palette, which uses soft pastels inspired by nature to capture the bliss of relaxation and well-being, was applied to prototype packaging, collateral, and website, giving the brand a decidedly feminine look and feel.

To the delight of mature women everywhere, Ritual is slated to launch in 2022.