The arts has always been in competition with other forms of entertainment such as binge-watching TV. Never more so than during the pandemic. To encourage patrons to get back out there, Ray teamed up with Business and Arts Newfoundland and Labrador to create The Art of Going Out.
Ray developed the campaign using custom illustrations from our very own Mike Butler, inspired by the beauty and whimsy of Newfoundland. An animated short video series offers playful tips to audience members who may or may not be out of practice.
Engaging with the arts is more than a night out. It’s a chance to experience stories told by new perspectives and voices, through song, dance, theatre, literature, visual arts, and immersive experiences that connect us as a community. Not to mention a great excuse to get off the couch.
