The Residence is an upscale, private, independent and assisted living facility. Located in one of the most sought-after neighbourhoods in St. John’s, it’s surrounded by an abundance of nature. The location, and the quality of care, were key to helping the Residence stand out in a crowded local market.

Our approach allowed us to launch the brand and showcase the beauty of the area while the interior of the building was still being completed. The cheeky campaign highlighted the benefits of living in the neighbourhood as well as the facility’s premium amenities.


Response to the campaign has been overwhelming, and inquiries and bookings are flowing in. Which just goes to show, you can’t underestimate the value of a great neighbourhood.