East Coast Glow, a plant-based skincare company in Bonavista, NL, wildcrafts luxury skincare products using sustainable, local ingredients foraged by hand.
The Wash Wildly campaign, including digital, out-of-home, and video, spoke to the brand’s mission to connect people with nature, and East Coast Glow’s commitment to sustainable skincare inspired by one of the rawest and wildest places on Earth.
Mini billboards, strategically placed along popular hiking trails on the Bonavista Peninsula, allowed people to discover the ingredients where they grow. Each billboard featured a QR code that guided visitors to corresponding products on the redesigned e-commerce website.
