The best agencies start with creative. Not spreadsheets. We started Ray to get rid of all the layers and hierarchy (and bullshit). Unlike most agencies, our team is talent heavy with experience across a broad range of industries. We’re great listeners and down to earth people (just ask our moms).


Ray is proud to be the Newfoundland and Labrador representative of tCAN – the oldest and largest network of independent Canadian agencies, from which we leverage resources and connect with specialists within the network including media, strategy, account service, digital, and creative associates. We have access to independent agencies all across Canada, US, UK, Japan, Europe, and Hong Kong. Not only does this mean that the most qualified people are on your job, but this model also reduces the overhead and bureaucracy associated with an office full of staff, allowing us to spend more money on the best talent.

Women Business Enterprise

Ray is proud to be a WBE certified business. Women Business Enterprise certified companies are at least 51% owned, and managed by women. We offer a diverse and inclusive culture, and an approach to business strategy that can make a huge difference to your bottom line. The next time you’re searching for that perfect partner, consider a women-led and owned WBE business like Ray.


Ray is a member of NLOWE – Newfoundland and Labrador Organization of Women Entrepreneurs – that has an extensive number of business advisors, members, clients, and partners who work together to foster the success of women entrepreneurs across NL.

St. John’s Board of Trade

The St. John’s Board of Trade welcomed Ray as a member in 2013. This membership helps us understand the local NL market with many networking events, educational seminars, and special access to members.

Advertising and Design Club of Canada

Ray is a member of the Advertising & Design Club of Canada – the country’s oldest and most prestigious advertising club. Since 1948, the ADCC has dedicated itself to one simple mission: inspiring creativity. It also prides itself on providing a forum for the exchange of ideas and forging a strong sense of community among advertising and design professionals across the nation.


The Art Director’s Club is a nonprofit membership organization based in New York City boasting one of the most concentrated groups of creative talent in the world. Their mission is to connect creative professionals around the globe, while simultaneously provoking and elevating world-changing ideas through specialized programming. Ray loves to connect with top talent who will deliver unexpected creative to our clients.

Women Presidents’ Organization

Women Presidents’ Organization, Inc. (WPO) is a nonprofit membership organization for women presidents of multimillion-dollar companies. The members of the WPO take part in professionally facilitated peer advisory groups in order to bring the “genius out of the group” and accelerate the growth of their businesses. The WPO is the premier membership organization for women presidents, CEOs, and managing directors of privately held multimillion-dollar companies. Through global, confidential, and collaborative peer-learning groups, the WPO accelerates business growth, enhances competitiveness, and promotes economic security. It is the ultimate destination for successful women entrepreneurs. Jenny Smith and Ray are members at large for WPO.

Ice Awards Society

Jenny Smith is one of the founding members of this society that oversees the ICE Awards and the various functions associated with the ad community in Atlantic Canada. Jenny is currently the Secretary, and has been a member of the Board of Directors for over 7 years. She has been the only female voice on the board since its inception.