This veteran Media Director and Communications & Advertising Accredited Professional with more than 25 years in the business knows her way around a blocking chart, TikTok, and the kitchen. A self-professed foodie, Robin is an award-winning media powerhouse who has worked throughout Canada (Vector Media, Cossette, Target, Revolve) for clients like Export Development Canada, National Gallery of Canada, Bell, PEI Tourism, Newfoundland and Labrador Tourism, Irving, Polaris Industries, Timber Mart, BathFitter, Red Wing Shoes, VON, and City Wide Communications.

With a keen strategic mind and major media chops in everything from planning and buying to post-campaign reporting, Robin is well-versed in all off-and-online media channels (PR, print, broadcast, out of home, direct mail, SEM, paid social media, programmatic, digital), has planned and executed media campaigns across the globe, and handles seven-figure budgets with ease.

A proud mom of two boys, Robin is also a published author, world traveler, business advisor to the Board of Directors for Atlantic Assisted Reproductive Therapies (AART), and an Excel nerd (hey, it’s not for everyone), which means she possesses some serious time management skills. We also hear her brownies deserve an award of some sort, which everyone at Ray hopes to confirm in the very near future.

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