As part of a larger brand revitalization project, Ray was brought onboard to update Bluefiná’s brand’s positioning, and to introduce a new, modern visual identity to be applied across multiple brand touchpoints, from social content, to sales collateral, and a new website experience.
Our goal was to establish the Bluefiná brand as synonymous with unparalleled quality; to ensure our audiences know that if you’re talking about the world’s finest bluefin tuna, you must be talking about Bluefiná.
