Rooted in sports culture, Boo Birds is a well-known and widely used term used to describe fans who boo their home team when they aren’t playing up to their potential. In this campaign, we brought Boo Birds together with Atlantic Canada’s sassiest avian specimen – the seagull – to deliver a clear message to every Atlantic Canadian: if gambling online, do so legally with Atlantic Lottery. Otherwise, you might want to get some ear plugs.

The Atlantic Canadian Boo Bird is all about the chirp. But only when they see illegal online gambling sites that don’t support the local community.