The Give It 2% More campaign highlights all the fun and easy ways people can get the nutritional boost they need without having to go the extra mile. Because when you give it 2% more, you’re really giving it a whole lot more. Fresh, local milk makes you feel good, and it’s good for you. Did we mention how easy it is?


Running across the province, the integrated campaign elements include OOH, transit, radio, digital, social, instore, and a microsite featuring recipes and meal ideas.

And to help everyone feel even better, for every carton of 2% partly skimmed milk sold in the province, the Dairy Farmers of NL is donating 2% of their proceeds to the School Milk Foundation of NL.

See? You’re 2% there already.