Ray has been a member of tCAN for over a decade. Once we had a chance to host the conference we knew it needed something special. We created 70+ custom illustrations (one for each attendee) inspired by icons of NL culture. Everything from landmarks and canned wieners to seabirds and vernacular architecture. We even included a famously phallic-shaped iceberg dubbed the ‘Dickie Berg’. The identity system is built on a grid, using a bright, friendly colour palette and a variable font.
The branded conference website featured multiple logo animations, schedule of events, and key cultural tidbits.
