We created 70+ custom illustrations (one for each attendee) inspired by icons of NL culture. Everything from landmarks and canned wieners to seabirds and vernacular architecture, not to mention a famously phallic-shaped iceberg dubbed the ‘Dickie Berg’, were expressed through a grid system, bright, friendly colour palette, and a variable font for multiple applications.

The branded conference website featured multiple logo animations, schedule of events, and key cultural tidbits.