True North Seafood.

We turn fish into social butterflies.

Our secret to converting real-life seafood lovers into online followers? We started with a long-term, comprehensive social media strategy designed to grow the True North Seafood brand. Now, we follow our plan by delivering fun, creative work that gets noticed—and shared—on every social media channel.

Print and Digital.

In addition to the True North brand, Ray designed and developed new websites for True North and their parent company Cooke Aquaculture. We also launched a web-based, mobile-friendly version of their product catalog as a support tool for their sales teams.

We invited people to go to town on freshness. And they did.

When we heard about the Boston Seafood Expo, we were excited—and not just because it made us hungry. As the largest seafood trade show in North America, we saw the expo as the perfect opportunity to bring True North Seafood’s new Staying True brand platform to life and encourage people to take a fresh look at one of the most trusted names in seafood.