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NL Victim Services.

Being a victim of crime can change the way you see the world. And often times, everyday objects can trigger traumatic memories. Using this insight, Ray created a bold campaign to emotionally connect with victims, and increase awareness of Victim Services. Each spot focuses on a singular object or sound to tell a compelling story. Using simple art direction and creative sound design, the campaign highlights how devastating even the smallest reminder can be. The call to action is simple – if you’ve been a victim of crime, Victim Services is here to help.

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Radio.

 

Cork Pop

https://rayagency.ca/app/uploads/2019/12/01_Newfoundland-Victim-Services-Cork-Pop-Radio-20180409-Master.mp3

 

Door Chime

https://rayagency.ca/app/uploads/2019/12/02_Newfoundland-Victim-Services-Door-Chime-Radio-20180409-Master.mp3

 

Kettle

https://rayagency.ca/app/uploads/2019/12/03_Newfoundland-Victim-Services-Kettle-Radio-20180409-Master.mp3

 

Text

https://rayagency.ca/app/uploads/2019/12/04_Newfoundland-Victim-Services-Text-Radio-20180409-Master.mp3
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Ray Accent
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