Tick protection typically involves long sleeves, knee socks, and full-coverage clothing. Our campaign showcases nude nature lovers in a variety of outdoor settings to demonstrate just how natural and effective AtlanTick products really are.
People who truly love being outside aren’t looking for ways to simply tolerate nature, or destroy it. They understand the delicate balance that nature strives for, and want a way to be comfortable and safe without upsetting that balance. Harsh chemicals are not for them, or their dogs.
Given our approach, it was important that the campaign showed people of all shapes, ages, and backgrounds who truly enjoy the freedom to be themselves in nature.