Tick protection typically involves long sleeves, knee socks, and full-coverage clothing. Our campaign showcases nude nature lovers in a variety of outdoor settings to demonstrate just how natural and effective AtlanTick products really are. 

Two mobile phones showing Atlantick Instagram story ads; one with green leaves, one with nude rider on horse in forest, demonstrating all-natural tick protection

People who truly love being outside aren’t looking for ways to simply tolerate nature, or destroy it. They understand the delicate balance that nature strives for, and want a way to be comfortable and safe without upsetting that balance. Harsh chemicals are not for them, or their dogs.

Given our approach, it was important that the campaign showed people of all shapes, ages, and backgrounds who truly enjoy the freedom to be themselves in nature.

Bold Atlantick billboard showing a nude golfer mid-swing on a scenic course with the text "Don
Smiling woman riding a horse through a forest trail with tagline
Three nude hikers with backpacks walking through a forest trail, showcasing Atlantick tick spray for nature lovers
Bus advertisement for Atlantick Repellent Products featuring nude cyclists riding through a forest, highlighting natural tick protection with the slogan "Our special ingredient? The bare essentials