Manitoba’s post-secondary education landscape is full of heavy hitters and skewed towards Winnipeg, often outshining the exceptional learning experiences available at Assiniboine College. Be Known is the first campaign to bring Assiniboine’s new brand identity to life. It’s a celebration of every student’s potential, their impact on the world around them, and the community that embraces them as they find their path.
Inspired by the Dakota saying, We will be known forever by the tracks we leave, the campaign guides students toward their first step in discovering their best selves.
The campaign spanned numerous media channels including cinema, billboards, transit and digital. It also featured unique tactics such as large signage in key locations to reach remote, rural communities throughout Manitoba.
