Having a Steers broker by your side is like having your own personal lifeguard – always there to watch out for you, and ready to spring into action when you need them the most.
Brokers to the Rescue was inspired by the kind of television shows we grew up on. Shows like Baywatch, where heroes and speedos lived in harmony.
The visual story is brought to life by an anthemic theme song in the genre of ‘hair band’ that speaks to how Steers brokers go above and beyond for their customers, even if it means never quite finishing lunch on time.
The integrated campaign includes television, cinema, radio, OOH, digital and social media and is running across Newfoundland and Labrador.