Choosing the right university can be a daunting task. High school students worry about fitting in, and finding their place in the world, and making a real impact. And this is where we saw an opportunity. CBU is already creating change through its environmental leadership, diverse campus, and inclusive, future-forward mindset. It’s a place where individuals really do matter.

We delivered our message with dynamic animations and energetic music, adding new context and meaning to the CBU acronym. The campaign established the campus as a place where you can become someone who will make a difference – with the help of a supportive, welcoming academic environment.

We challenged prospective students to imagine themselves becoming the kind of leaders the world needs.