Rooted in Moss’ deep connection to the outdoors, and his love of fly fishing, we designed an identity that reflected the natural environment – from the perspective of the fish.

Gradient patterns, bright colours, and water reflections bring to life the beauty of the custom flies, the species, and the sport. Metallic silver overlays shimmer and capture the movement of water. The result is an artful identity for a one-of-a-kind artist.

Catch Moss at an outfitter (and on a river) near you.