Featuring hand-drawn illustrations of office icons and a bright colour palette, our custom wrapped ‘BM’ piece was sent to news outlets, potential corporate partners, and government supporters. The purpose? Tease the story of how Ever Green turned 4.4 million pounds of corporate wastepaper into something magical (beyond a three-ply) – funding meaningful employment for vulnerable populations.

We also designed and developed a campaign microsite that housed a wealth of green innovation stories on a roll of toilet paper complete with changing stall scenery (which works very well on mobile in case you’re wondering).

In addition to direct mail and microsite, the campaign included outdoor, airport, digital, print, social media, and of course, washroom ads.