Newfoundland needs more than a cocktail. It needs an official cocktail movement. And the Newfoundland Distillery Company, an award-winning distillery located in Clarke’s Beach, NL, is here for it.
Rocktails is more than a campaign. It’s a crusade that invites curious people (and palates) to embark on a distinctly Newfoundland adventure. It’s a magical world of hand-crafted spirits (and a few fictional characters) that serves up an authentic taste of a very unique place.
Running on digital, social, print, and OOH, the campaign highlights local ingredients like seaweed, rhubarb, cloudberry, and chaga mushrooms. Ingredients that represent the very best of our natural landscape and make Newfoundland Distillery Company spirits so special.
Rocktail, anyone?
