We can all relate to feeling ‘Unhandy’. Whether it’s being shamed by a handy in-law, attempting (and failing) to fix an issue, or being the proud owner of a never-ending repair. It’s about time we accept and embrace our unhandiness.
Plumbing and electrical work aren’t really projects that should be tackled by the DIY newbie. Yet homeowners are encouraged to give it a go, leading them to believe they can fix things they’re simply not equipped to take on. Most of these projects are complicated if you don’t have the tools or the expertise, and can be downright dangerous.
Our campaign encouraged viewers and listeners to accept the truth and seek the help they need by calling the Unhandy Hotline and letting the non-judgemental customer support teams at Mr. Rooter and Mr. Electric take care of the rest.
The media buy and website supported the campaign with videos of DIY fails, and encouraged people to share their own stories of being Unhandy. All in an effort to let people know that it’s ok to be unhandy. And it’s ok to ask for help.
