Ray is proud to announce the acquisition of MediaBonnet, an independent, certified-diverse media planning, buying, and strategy agency based in Halifax, Nova Scotia. The acquisition marks a significant milestone for Ray’s expansion into Nova Scotia and growth of its in-house media department, established in 2023 and led by Media Director, Robin Cook.

“We are thrilled to be expanding our Nova Scotia presence and in-house media expertise through the acquisition of MediaBonnet,” says Jenny Smith, Ray Agency President and Executive Creative Director.

“Tinu has thoughtfully and purposefully built on the fantastic team and reputation of the former Rose Wagner Media business, and we look forward to raising the bar once again, both for Ray and MediaBonnet’s current client roster. We’re excited to welcome MediaBonnet’s staff and clients to the Ray team.”

Founded 14 years ago as Rose Wagner Media, MediaBonnet, led by CEO Tinu Bruchanova, has evolved to blend traditional, digital, and emerging media for a wide variety of integrated campaigns, while staying ahead of digital trends and the latest advertising technology.

Ray was founded in 2013, and recently identified both Nova Scotia expansion and the addition of in-house media strategy, planning, and buying as key growth opportunities. The agency has had full time staff in Nova Scotia since 2022 and expanded the team with the addition of Media Director Robin Cook in 2023 and Account Director Karen Boyd in 2025. The acquisition of MediaBonnet allows the agency to address both strategic priorities – boosting the media department’s capacity and the agency’s reach in Nova Scotia and beyond.

“I am pleased that our team and their success will continue as part of Ray, one of Atlantic Canada’s most creative full-service agencies,” adds Bruchanova. “I am sure that our existing clients will be well-served by this newly expanded and well-rounded team of advertising and media professionals.”

Ray is committed to ensuring a smooth transition for the MediaBonnet team and providing the same level of support and attention that their clients come to expect. Current clients of MediaBonnet will also benefit by gaining direct access to Ray’s full suite of creative, strategy, production, and planning expertise, while Ray Agency’s clients will benefit from an expanded media team and capacity.